Latham Liner Visualizer
Latham Pools Inc. came to us to solve the problem of allowing their customers to see what their pool liners looked like in real life. Using fully modeled and visualized 3D scenes, Sticks and Glue built a true online configurator to reflect the actual behavior of light in both day and night, and the refractivity and color changes brought about by water.
Latham Pools Inc., changed the outdoor recreation industry with the launch of this product. They have found this visualizer to not only assist the end-user, but it has also proved to be a valuable sales tool in the process of their going public.
“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.”
“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.”
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